Hopefully you are tracking the amount of traffic you get to your website, but of course there is so much more that you can, and should, be doing.
Google Analytics is the gold standard for tracking web traffic. It can be used to tell you not only how many hits your site is getting, and what pages are the most popular, but also where your traffic is coming from, how engaged people are when they come to your site, what exactly a visitor looks at in their session, and integrates with Google search data to give a lot of insight into how people find you through search.
You can also track things like tracking Conversions – what clicks and actions people are taking on your site, and how successful you are at monetizing your page with ads. Analytics also tells you how quickly your site loads for visitors, and how many of your visitors are visiting from mobile platforms.
Even better is utilizing Google Data Studio to create dashboards that combine the wealth of information available in Google Analytics with engagement, usage and revenue statistics from tons of other sources.
I can help you ensure that your information is properly tracked, set up custom reporting so you can see if visitors are doing the things you intend on your website, and provide regular reporting of how you are doing.