There are lots of ways to get traffic to your website, such as paid advertising, being active on social media, commenting on other blogs, getting referrals from other sites, but the best way by far to get consistent and ongoing traffic to your website is to rank in Google.
When Google ranks your website on a particular keyword, you are guaranteed to get new eyeballs viewing that page every single day, whether you make a new post, whether you interact on social media and whether you pay for more advertising. And the best thing about getting traffic through the organic Google search is that the people that click in to your site are legitimately interested in the topic because they searched on it and clicked on your result. You are much more likely to convert that kind of traffic into your monetization funnel.
The trick is getting favorably ranked by Google – you will only get organic traffic from Google if your website can get listed in the first 2 or 3 pages of search results.
We provide the following services:
- If needed, set you up within Google to be able to track ranking
- Assess your current standing with Google and keywords being ranked
- Recommend additional keywords to target
- Assess the content on your website and recommend improvements
- Provide general best practices
One misconception of Search Engine Optimization I like to mention is that doing it correctly does not directly lead to more subscriptions or more sales. SEO will bring more traffic to your site, but it is the quality of the content and the sales funnel that will lead to more revenue. SEO is only part of the equation.